The Climate Action North Pollinator Park initiative has received full registered trademark status from the UK Intellectual Property Office (IPO).

Launched in March 2019, the Pollinator Parks initiative demonstrates how we can all practically support and care for our wildlife and repair broken ecosystems using small-scale rewilding methods.

By rewilding and transforming outdoor areas on retail and business parks across the North of England into ecological oases, the initiative redresses the alarming decline in wild pollinators by helping birds and insects like bees, wasps, butterflies and moths survive and thrive.

Climate Action North’s Managing Director, Sharon Lashley, said: “Securing the registered trademark for Pollinator Parks will give confidence to existing and new partners that they are working with a reputable team armed with the right expertise and knowledge.

“The trademark will make the Pollinator Park initiative easily recognisable and clearly demonstrates our commitment to working with the utmost integrity and responsibility to ensure all sites are assessed thoughtfully and carefully to ensure the right kind of pollinator-friendly’ wildflowers are used to ensure the best possible outcome.”

The first Pollinator Parks project is located at the North East Business Innovation Centre (BIC) in Sunderland and includes 2 small pollinator pods and a mini-meadow naturally established through a “no mow” approach. This project is also included on the Buglife B-Lines map which aims to connect bee and pollinator friendly areas and gardens across the UK.    

The 35 different species of British native pollinator friendly wildflowers planted in the in the Pollinator park include Red Campion, Moth Mullein, Primrose, Oxeye Daisy, Basil, and Dandelion and the area is now established as a safe haven for the struggling insect populations with the perennials flowering really well each year – the unmown mini-meadow is now also home to naturally blooming Bee Orchids.

More Pollinator Parks projects are in progress with the most recent project completed at County Durham’s shopping and leisure outlet, Dalton Park, where over 300 wildflower plants suitable for bees, butterflies and birds were planted in the first of a series of projects to create outdoor spaces on the retail park. The decision to introduce the mini-meadow on Dalton Park follows research by Butterfly Conservation outlining the importance of butterflies on site at Dalton Park including the Dingy Skipper, Common Blue and Grayling.

Climate Action North is also securing trademark status for its newly launched Global Wilders programme, which focuses on projects to address climate change and inspire a generation of global wilders including rewilding community areas to transform them into lively, colourful healthier places for people and wildlife, such as birds, insects and animals, to use and enjoy, while tackling the climate crisis, restoring nature, and conserving biodiversity. 

To organise a Pollinator Park project on your site, or to sponsor the initiative, email

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